City of Round Rock, Texas

COMMUNICATIONS + MARKETING

LOCAL GOVERNMENT

As the first designer hired by the City, I was hired to lead the redesign of the City website. This was a 450 page site conversion that included a redesign and added updated functionality. I performed site testing, presentations to department directors, created a filing and sharing system for digital assets, and developed a training (LMS) for website contributors. In addition to the website redesign, I updated the City branding style guide along with brand training for all city departments.

Overview:

  • UX design
  • WordPress site design/development
  • Website design/development Elementor Page Builder
  • Responsive design and testing
  • Website content SEO
  • Social media campaign
  • Video production for social media/presentations
  • Manage brand identity and CMS of brand assets
  • Executed sales-focused print collateral
  • Administrator and designer for email marketing campaigns
  • Presented analytics for website and campaigns

Website Design + Development

Website Design + Development

Website Design + Development

Social Media Campaign

Social Media Campaign

Social Media Campaign

Email Campaign

Marketing Infographics