My role at Katie Kime as Graphic Designer encompassed a wide range of responsibilities that included; Creating a weekly marketing calendar. Concept and design marketing strategies to meet weekly sales goals. Executed designs for e-commerce, blog site, email marketing campaigns, as well as, social media marketing. Along with designing engaging graphics and campaigns, I produced lifestyle and product photography, provided subscriber engagement analytics, generated blog content and provided copy writing for social media postings.
Overview:
- Conceptualized, designed and produce marketing materials
- Administrative management of e-commerce, blog and social media platforms
- Manage products for e-commerce (Shopify)
- UI design for KK e-commerce and blog site
- Design graphics for retail display and various product designs
- Art direct photo shoots, generate product and lifestyle photography
- Design engaging and inspiring posts for Pinterest, Facebook, Instagram and blog
- Present engagement analytics for social media, email campaigns and e-commerce • Photo retouching
- Create custom vector illustrations and patterns
- Present solutions in brainstorming sessions with fellow team members
- Effectively managed multiple projects and weekly marketing calendar
- Deliver projects on time and within budget
- Creative problem-solving