Being a designer is more like a continuous conversation rather than one perfect conversation.

Being a designer is more like a continuous conversation rather than one perfect conversation.

Katie Kime

B2C RETAIL

LIFESTYLE + FASHION

My role at Katie Kime as Graphic Designer encompassed a wide range of responsibilities that included; Creating a weekly marketing calendar. Concept and design marketing strategies to meet weekly sales goals. Executed designs for e-commerce, blog site, email marketing campaigns, as well as, social media marketing. Along with designing engaging graphics and campaigns, I produced lifestyle and product photography, provided subscriber engagement analytics, generated blog content and provided copy writing for social media postings.

Overview:

  • Conceptualized, designed and produce marketing materials
  • Administrative management of e-commerce, blog and social media platforms
  • Manage products for e-commerce (Shopify)
  • UI design for KK e-commerce and blog site
  • Design graphics for retail display and various product designs
  • Art direct photo shoots, generate product and lifestyle photography
  • Design engaging and inspiring posts for Pinterest, Facebook, Instagram and blog
  • Present engagement analytics for social media, email campaigns and e-commerce • Photo retouching
  • Create custom vector illustrations and patterns
  • Present solutions in brainstorming sessions with fellow team members
  • Effectively managed multiple projects and weekly marketing calendar
  • Deliver projects on time and within budget
  • Creative problem-solving