My role at Katie Kime came with a fast-paced, wide range of responsibilities. I was responsible for creating a weekly marketing calendar, concept and design strategies to meet weekly sales goals. I applied marketing strategy across e-commerce, blog site, social media and email marketing campaigns. Along with designing engaging graphics and campaigns, I produced lifestyle and product photography, provided subscriber engagement analytics, and generated blog content.

Overview:

• Conceptualized, designed and produce marketing materials
• Administrative management of e-commerce, blog and social media platforms
• Manage products for e-commerce (Shopify)
• UI design for KK e-commerce and blog site
• Design graphics for retail display and various product designs
• Art direct photo shoots, generate product and lifestyle photography
• Design engaging and inspiring posts for Pinterest, Facebook, Instagram and blog
• Present engagement analytics for social media, email campaigns and e-commerce • Photo retouching
• Create custom vector illustrations and patterns
• Present solutions in brainstorming sessions with fellow team members
• Effectively managed multiple projects and weekly marketing calendar
• Deliver projects on time and within budget
• Creative problem-solving