Radio One is a Channel Partner of Motorola Solutions, Inc.. As the digital designer, I played a crucial role in transforming the Radio One branding message through successful, engaging social media campaigns.
UNCORKED Touring Company was a start-up business that was in need of a branded presence on social media. As a start-up it was exciting to try several different campaigns and report on the engagement.
My role at Katie Kime as Graphic Designer encompassed a wide range of responsibilities one of which included social media marketing. Along with designing engaging graphics, I produced lifestyle and product photography, created post content, photo retouched all social images, designed type treatments and provided engagement reports at the end of each campaign cycle.
I created social media ads for various skin-care brands including; Blue Lizard Sunscreen, SkinPen and PanOxyl. These ads were used on large retail websites like Walmart and Amazon. Ads were also ongoing campaigns for the brands Facebook and Instagram accounts.
I assisted our social media department with engaging graphics for City news and events with a special emphasis on creating a consistent message for residents during Covid-19.
As Digital Designer for NBG, a weekly project task was to create social media posts for new products. I worked with the in-house photographer on creative photo shoots, art directing photography in the studio, as well as on location.
