As a professional designer, my focus is in brand strength through digital and print marketing platforms. I offer extensive experience designing for; start-ups, in-house departments, agencies, and as a contractor.
My strengths lie in my design capabilities, creative thought process, problem-solving, as well as my ability to manage a wide variety of projects. I can clearly explain design concepts and the decisions behind my work.
In addition to being able to create engaging designs, I am able to successfully execute project specifications within timeframe and budget.
Associates in Advertising Design | Cazenovia College, Syracuse NY
The Marti Group
Digital Designer
2/23 – Current
Remote, USA
I currently work as a contractor for The Marti Group, a boutique marketing company based in Chicago. At The Marti Group, my primary focus is to create engaging websites, landing pages, social media content, and email campaigns that boost site traffic and increase sales for our clients. Our clients range from Motorola Solutions Partners, such as Radio One/CSE Crosscom and ERS Wireless, to healthcare organizations like Abbott Laboratories. We also enjoy volunteering our services for pro-bono work with organizations like Riverside Foundations. In my role, I contribute by offering creative problem-solving, developing compelling creative concepts, and managing all aspects of print or digital projects.
Overview:
Crown Laboratories
Digital Designer
5/22 – 2/23
Remote, USA
My position with Crown Laboratories was a long-term contract through 24 Seven Talent. I worked on several high-end dermatology and skin-care brands: StriVectin, SkinPen, Blue Lizard, and PanOxyl. My day-to-day responsibilities included social media ad creation, email design, retail signage, and print collateral. I created informative and engaging designs following brand guidelines and creative briefs.
Overview:
City of Round Rock Texas
Digital Designer
2/18 – 5/22
Round Rock, TX
As the first designer hired by the City, I was able to jump into government projects with the Communications and Marketing team. I was hired to lead the redesign of the City website, which launched in July 2021. This was a 450-page site conversion that included redesigning every page, adding functionality, site testing, presenting to department Directors, and training all website editors. Along with the website came a need for an updated branding style guide not only for the website but the entire City. I provided the design and direction of the style guide along with brand training for all departments. I love to be organized! As a designer, I have a need for efficiency when it comes to media files and design assets. I implemented a filing system and share process for all City departments utilizing the Microsoft 365 programs.
Overview:
Katie Kime, Inc.
Graphic Designer
11/17 – 7/18
Austin, TX
My role at Katie Kime as Graphic Designer encompassed a wide range of responsibilities that included; Creating a weekly marketing calendar. Concept and design marketing strategies to meet weekly sales goals. Executed designs for e-commerce, blog sites, email marketing campaigns, as well as, social media marketing. Along with designing engaging graphics and campaigns, I produced lifestyle and product photography, provided subscriber engagement analytics, generated blog content, and provided copywriting for social media postings.
Overview:
NBG Home
Nielsen Bainbridge Group
Digital Marketing Specialist
4/14 – 11/2017
Austin, TX
As part of this unique creative team, I started as a graphic designer, contributing to retail marketing strategies, retail displays, product design, product packaging, and advertisement designs for national trade magazines. The creative team produced graphic solutions for national department stores such as; Walmart, Meijer, Bed Bath and Beyond, and Michaels. My role quickly turned into a digital designer, becoming the designer, developer, and administrator for; email marketing, corporate websites, and social media. In addition, I implemented the corporate online catalog system for all brands, creating an online product resource for executives, sales team, and customers.
Overview:
petAngels Pet Care, LLC
Creative Director
11/04 – 1/14
Cherry Hill, NJ
As the Creative Director and Co-Owner of petAngels, a pet-sitting service in New Jersey, my involvement with the company was to create all marketing materials to brand the company. I designed strategic materials for various platforms in; print, digital, social media, trade-show exhibits, and vehicle graphics. Along with creative responsibilities, I managed and organized day-to-day business needs.
petAngels was also the host for an annual fundraiser event, Wag-n-Walk, where I also organized and created the necessary branding materials. We hosted Wag-n-Walk for several years, creating successful pet adoptions and generating over $35,000 for a local no-kill shelter, The Animal Orphanage.
KAYLA Creative
Senior Graphic Designer
4/13 – 8/13
Cherry Hill, NJ
As the Senior Designer, I met with clients for initial concept and project requirements, executed the most strategic marketing platforms, provided budget estimates, and managed the creative team. KAYLA Creative provided a large variety of services to clients including; exhibit/trade show design, print collateral, digital design and development, restaurant marketing, and political campaign marketing. I enhanced the branding of KAYLA Creative by applying current marketing solutions such as social media and email marketing campaigns.
Spin Creative, Inc.
Graphic Designer
1/13 – 3/13
Burlington, VT
Though just a temporary position with Spin, my primary role was to create both digital and print design solutions for their various clients. I would conceptualize and execute web graphics, websites, print collateral, and publication layout, as well as prepare files for press, resize marketing materials to specifications, and confidently manage projects. I was always able to meet deadlines and translate concepts into successful campaign messages.
Burlington Coat Factory Corporate Headquarters
Graphic Designer
1/11 – 12/12
Burlington, NJ
As a graphic designer, I worked closely with the accounts team, photographers, and fellow designers to concept and execute retail marketing strategies. I created email marketing campaigns, web graphics, direct mail collateral, art-directed photo shoots, photo retouching, designed signage for store interiors, and environmental signage such as billboards and transit posters.
Doggie Style Pets (Retail Franchise)
Graphic Designer
12/10 – 12/11
Philadelphia, PA
My responsibilities with Doggie Style Pets allowed me to create and manage fun, pet-oriented marketing campaigns, as well as design brand-new products and new companies. Daily tasks included; designing collateral for all companies and products, web design and development, web graphics and site maintenance, email marketing, direct mail marketing, illustration, photography, photo shoots, photo retouching, copywriting, and project estimating. This position enhanced my ability to time manage, prioritize,e and meet deadlines for several of the company departments. My position with Doggie Style Pets was crucial to daily operations and to the success of the retail stores.
Along with the design needs of Doggie Style retail stores, the company also began a local shelter and animal hospital. Opertation Ava was created by the owners 9 year old daughter. Together with the owners, we conceived the look and branding of the new facility. From logo creation to the facility design, I was fully involved with every step of this project. It was very fulfilling helping so many animals and providing a community with a low-cost pet care option.
BeSeen Communications
Graphic Designer
4/05 – 5/06
Haddonfield, NJ
My time designing with BeSeen Communications was for their clients with interactive needs. As well as working with developers I also designed and programmed websites, web graphics, and Kiosk menus. My projects focused on developing Flash/Animated web graphics, banner ads, and landing pages.
The Bowman Group/Avericom Communications
Graphic Designer
11/03 – 4/05
Cherry Hill, NJ
I had many responsibilities as a designer for The Bowman Group. The Bowman Corporation had many divisions offering large-scale land development services. I created sales collateral, presentation materials, PPT presentations, websites, multi-page proposals, infographics, photography, event planning, and all in-house collateral for the four divisions of the company. My responsibilities with Avericom Communications were to design websites for a large variety of clients. Beyond my visual design of the sites, I managed the programming team to review the sites for functionality and user-friendly capabilities.